Content is key
search optimization starts at home
Grow traffic online and in store
Learn how to rank higher for the keywords best suited to grow traffic and sales.
Together, we can create a strategy to grow your website’s voice
and share it with the world.
Great brands show
Message
Great content includes the message, even visual arts whose meanings are expressed as words.
Image
Great content includes captivating visuals that match and enhance the message displayed.
Voice
Ranking higher in search means standing apart from the crowd, and that means great content, with voice.
You can hire an agency with a full team to handle messaging, media and outreach, search optimization and strategy, or you can give me a call.
Keywords
As a journalism student in the earliest days of the internet, before search optimization (then called search engine optimization) was a thing, ‘keywords’ was a practice called ‘headline writing.’
I naturally understand which words are key, but I also use great tools to command the language for my clients. And, I can do this despite the industry.
I have helped draft language educational institutions, multinational conglomerates, non-profit organizations as well as numerous private clients.
Visuals
The right content has a visual impression that lasts. It works with the words, even including them as part of the scene. Most importantly, they fit the needs of the page.
Visuals also provide excellent search optimization possibilities which are often overlooked, even by agencies. Call me and let’s talk strategy, including visuals.
Your brand’s voice has to be in every shot, making memories to become a trademark. And remember, every element online has an underneath, full of power.
Optimization
There are a series of best practices when making content for the web. The trick is knowing what applies, and where. Landing pages have different rules than social posts.
An optimized website is like a good book- its memorable, well written and full of imagery. But unlike other literature, website writing happens on two fronts.
Search optimized sites have a back end too. This meta data is the engine to what visitors see, and it’s read by AI, Google, Bing and others for its important information.
Featured Work
Let’s find your voice
Remember, it all starts with the word. So, hiring a well-seasoned writer is the most strategic thing you can do. Why? Because those words go into everything online.