Content Strategy is key
Optimization starts at home
Brand Invigorator, Traffic Builder
Learn how to rank higher for the keywords best suited to grow traffic and sales.
With exceled brand development, grow an audience with the right voice
and great content to share it with the world.
A Good Brand Has Strong Bones
Message
Great content strategy defines the message in every word and vision of the brand.
Image
Captivating visuals that match and enhance the message displayed connects the audience.
Voice
Ranking higher in search means standing apart from the crowd, using great content, with voice.
You can hire an agency with a full team to handle messaging, media and outreach, search optimization and strategy, or you can give me a call to discuss it all.
Keywords Shape Brands
In the earliest days of the internet, before search optimization was a thing, ‘keyword strategy’ was called ‘headline writing.’
Great content uses strategy, as well as great tools to drive the narrative in vision and word, in every message, image and action.
Keywords define educational institutions, multinational conglomerates, non-profit organizations and every small business. Why not world class?
Visuals Make Memories
The right content has a visual impression that lasts, with a message that smolders at its core. Visuals work with the words as part of the scene. Most importantly, they fit the needs of the page.
Visuals also provide excellent search optimization possibilities which are often overlooked, even by agencies. Branding expertise sets the tone for outreach in strategy, including visuals.
Brand voice is in everything seen, heard and experienced from the business. Turn visuals into trademarks and take advantage of meta information, the back end of optimization and branding.
Optimization starts at home
There are a series of best practices when making content for the web. The trick is knowing what applies, and where. Landing pages have different rules than social posts.
An optimized website is like a good book- its memorable, well written and full of imagery. But unlike other literature, website writing happens on two fronts- forward and back.
Search optimized sites have a lot on the back end, just as important as what the reader sees- because the back end is what AI, Google, Bing and others ‘read’ for important search information.
Featured Work
Let’s find your voice
Remember, it’ all about connection. A well-written message is always strategic, capturing the attention of a key audience to drive organic traffic. Let’s connect and talk content strategy.